Why Online Reviews Are Important to Your Business

Are Online Reviews Really That Important To Your Business? Yes! And Here’s Why…

Here’s some interesting new research showing that online reviews are as effective as personal recommendations to consumers. This confirms that having reviews on Google, Yahoo, Bing and other major review sites like CitySearch, Merchants Circle and Yelp can help drive new customers through your door.

Do you have a system in place to encourage online reviews from your customers? If not, it’s time to set one up!

Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations


The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews making…

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